3 WEEK CHALLENGE

Flora pro-activ 3 Week Challenge - challenges you!
Over 9 years ago Frank Lourigan aged 51 took the Flora pro-activ 3 week challenge when he discovered his cholesterol was higher than it should be. By incorporating Flora pro-activ into a healthier diet each day, he reduced his cholesterol absorption in just three weeks. Now almost 10 years on, Frank still uses Flora pro-activ every day and has managed to keep his cholesterol absorption down.

Frank is living proof that Flora pro-activ really works which is why he believes that if he can do it, anybody can! That’s why he’s challenged four members of the public who are affected by cholesterol to take the Flora pro-activ 3 Week Challenge and see for themselves how they too could take a step to a healthier heart.

What's it all about
For 10 years Flora pro-activ has been Australia’s No. 1 choice* for lowering cholesterol absorption. Clinical studies prove that the daily consumption of 2-2.5g of plant sterols, the active ingredient in Flora pro-activ, lowers cholesterol absorption by an average of 10-15% when combined with a healthy diet and lifestyle.

By simply incorporating 25g of Flora pro-activ into your diet each day, you can reduce your cholesterol absorption in just three weeks. So it’s a tasty and easy way to a healthier heart.

The challenge
To prove Flora pro-activ really works, we found four volunteers from all walks of life to take the Flora pro-activ 3 Week Challenge and lower their cholesterol absorption. Each day they incorporated the right amount of Flora pro-activ into their diet, and combined this with regular exercise and a healthier diet. We updated their weekly progress right here.

Episode 1 - Meet Nicole Senior
Meet our fabulous nutritionist & host Nicole Senior.
Nicole introduces the Flora pro-activ 3 Week Challenge & will be your guide throughout this 5 episode series.

Episode 2 – Meet the challengers
Our volunteers are ready to take the Flora pro-activ 3 Week Challenge. It’s time to find out who they are.

Episode 3 - Week 1 of the challenge
Nicole catches up with some of the challenge volunteers and they talk about how they’re introducing Flora pro-activ into their everyday lives.

Episode 4 - Week 2 of the challenge
The volunteers are positive about their progress. We find out how determined they are to keep up their new routines.

Episode 5 - Week 3 of the challenge & Results!
Find out how the volunteers got on with the challenge...their results are revealed.

* Based on AZTEC value sales from 1999 to 2009.